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SQL (Sales Qualified Lead)

A lead vetted by sales as ready for direct engagement and deal closing.

A Sales Qualified Lead (SQL) is a prospect that has been vetted by both marketing and sales as ready for direct sales engagement. SQLs have demonstrated buying intent, budget, authority, need, and timeline (BANT criteria).

Tips

  • Define clear SQL criteria with sales team
  • Track MQL to SQL conversion rate
  • Align marketing and sales on definitions

Related Terms

MQLLEADSALES CYCLECONVERSION RATECAC

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