Back to glossary
business

Sales Cycle

Average time from first contact to closed deal, typically 30-180 days for B2B SaaS.

The Sales Cycle is the average time it takes to convert a prospect from initial contact to signed contract. Understanding your sales cycle is crucial for forecasting, hiring, and cash flow planning.

Tips

  • Track cycle length by deal size and segment
  • Identify bottlenecks in the sales process
  • Enterprise deals typically take 3-6 months

Related Terms

SALES LED GROWTHSQLMQLCONVERSION RATECAC

Calculate all your metrics automatically

CharliA generates a complete financial model with LTV, CAC, MRR, Runway and all SaaS metrics calculated automatically. In 2 hours.

Generate my financial model
sales cycle definition, sales cycle length, b2b sales cycle, reduce sales cycle