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business

Lead

A potential customer who has shown interest in your product or service.

A Lead is any person or company that has expressed interest in your product or service. Leads are the starting point of your sales funnel and need qualification to become MQLs and SQLs. Not all leads are equal in quality or buying intent.

Tips

  • Qualify leads early to focus resources
  • Track lead sources for CAC optimization
  • Implement lead scoring systems

Related Terms

MQLSQLCONVERSION RATECACSALES CYCLE

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lead definition, sales lead, lead generation, qualified lead, lead scoring