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metrics

Conversion Rate

Percentage of users who complete a desired action from total visitors.

Conversion Rate measures the percentage of users who complete a desired action (sign up, purchase, upgrade) out of the total who had the opportunity. It's a crucial metric at every stage of your funnel.

Formula

Conversion Rate = (Conversions / Total Visitors) × 100

Tips

  • Track conversion at each funnel stage
  • A/B test to improve rates
  • Small improvements compound significantly

Related Terms

ACTIVATIONLEADMQLSQLCAC

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