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MQL (Marketing Qualified Lead)

A lead showing interest through marketing engagement, ready for nurturing.

A Marketing Qualified Lead (MQL) is a prospect who has shown interest through marketing activities (downloads, webinars, content engagement) but hasn't yet met the criteria for sales handoff. MQLs need nurturing before becoming SQLs.

Tips

  • Score leads based on engagement level
  • Nurture MQLs with targeted content
  • Track MQL to SQL conversion time

Related Terms

SQLLEADCONVERSION RATECACSALES CYCLE

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