Back to glossary
business

Sales-Led Growth (SLG)

Growth strategy driven by sales teams for enterprise and high-value deals.

Sales-Led Growth (SLG) is a go-to-market strategy where sales teams drive customer acquisition through outbound prospecting, demos, and negotiations. This approach is common for enterprise SaaS with high ACV and complex buying processes.

Tips

  • Build a predictable sales pipeline
  • Invest in sales enablement tools
  • Focus on enterprise accounts with high ACV

Related Terms

PRODUCT LED GROWTHSALES CYCLESQLMQLCAC

Calculate all your metrics automatically

CharliA generates a complete financial model with LTV, CAC, MRR, Runway and all SaaS metrics calculated automatically. In 2 hours.

Generate my financial model
sales led growth, slg definition, sales led growth vs plg, enterprise sales strategy