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Product-Led Growth (PLG)

Growth strategy where the product itself drives customer acquisition and expansion.

Product-Led Growth (PLG) is a go-to-market strategy where the product is the primary driver of acquisition, conversion, and expansion. Users discover value through self-service, freemium, or free trials, reducing reliance on sales teams.

Tips

  • Focus on time-to-value for new users
  • Build viral loops into the product
  • Optimize the free-to-paid conversion funnel

Related Terms

SALES LED GROWTHFREEMIUMCONVERSION RATEACTIVATIONAHA MOMENT

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