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Aha Moment

The instant when a user discovers and understands your product's core value.

The Aha Moment is the precise instant when a user truly understands your product's value proposition. It's the emotional "click" that transforms a curious visitor into an engaged user. Identifying and accelerating this moment is key to growth.

Tips

  • Analyze behavior of retained vs churned users
  • Reduce friction to reach the aha moment
  • Guide new users toward key actions

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