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product

Activation

The moment a user first experiences core product value after sign-up.

Activation is the critical milestone when a new user first experiences the core value of your product. It's the bridge between acquisition and retention. A well-defined activation metric helps optimize onboarding and reduce early churn.

Tips

  • Define your activation metric clearly
  • Optimize onboarding to accelerate activation
  • Track time-to-activation by cohort

Related Terms

AHA MOMENTCONVERSION RATERETENTION RATEPMFPRODUCT LED GROWTH

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activation definition, user activation, activation rate, saas activation, activation metric