Back to glossary
business

Go-to-Market (GTM)

Strategy for launching and selling a product to reach target customers.

Go-to-Market (GTM) is the strategic plan for launching a product and reaching customers. It includes target market definition, positioning, pricing, sales channels, marketing strategy, and success metrics.

Tips

  • Define your ideal customer profile
  • Choose PLG or SLG based on product
  • Test channels before scaling

Related Terms

PRODUCT LED GROWTHSALES LED GROWTHTAM SAM SOMCACPMF

Calculate all your metrics automatically

CharliA generates a complete financial model with LTV, CAC, MRR, Runway and all SaaS metrics calculated automatically. In 2 hours.

Generate my financial model
go to market definition, gtm strategy, go to market plan, gtm saas