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TAM SAM SOM

Market sizing framework from total market to realistic target market opportunity.

TAM SAM SOM is a market sizing framework. TAM (Total Addressable Market) is the total market demand. SAM (Serviceable Addressable Market) is the portion you can reach. SOM (Serviceable Obtainable Market) is the realistic share you can capture.

Tips

  • Use bottom-up analysis for credibility
  • VCs focus on SAM and SOM
  • Show path from SOM to SAM

Related Terms

PMFGO TO MARKETVALUATIONSERIES ADUE DILIGENCE

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