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business

B2B (Business-to-Business)

Business model selling products or services to other businesses and organizations.

B2B (Business-to-Business) describes businesses that sell to other businesses rather than consumers. B2B SaaS typically has higher contract values, longer sales cycles, lower churn, and requires different go-to-market strategies.

Tips

  • B2B allows for higher prices and LTV
  • Sales cycles are longer, plan accordingly
  • Customer success is critical for retention

Related Terms

B2CCACLTVSALES CYCLESQL

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