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business

B2C (Business-to-Consumer)

Business model selling directly to individual consumers rather than businesses.

B2C (Business-to-Consumer) describes businesses that sell products or services directly to individual consumers. B2C companies typically have lower prices, higher volumes, shorter sales cycles, and different marketing strategies than B2B.

Tips

  • B2C requires high volume for profitability
  • Focus on viral growth and word-of-mouth
  • Churn is typically higher than B2B

Related Terms

B2BCACLTVCHURN RATEFREEMIUM

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