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metrics

Revenue

Total income generated by a company from its business activities and sales.

Revenue represents all income generated by a company from its core business activities. For SaaS companies, this primarily includes subscription revenue (MRR/ARR), professional services, and one-time fees. Revenue is the top line of your income statement.

Tips

  • Distinguish recurring vs non-recurring revenue
  • Track revenue by source for better insights
  • VCs value recurring revenue multiples higher

Related Terms

MRRARRRECURRING REVENUEGROSS MARGINEBITDA

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