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Recurring Revenue

Predictable income from ongoing subscriptions that repeats each billing period.

Recurring Revenue is the predictable, repeating income generated from subscriptions. It's the foundation of SaaS business models and what makes them attractive to investors. Recurring revenue provides stability and predictability.

Tips

  • Annual contracts improve cash flow
  • Track recurring vs one-time revenue separately
  • Higher recurring percentage = higher valuation

Related Terms

MRRARRNRRCHURN RATESAAS

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