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business

Land and Expand

Sales strategy starting with small deals then growing accounts over time.

Land and Expand is a sales strategy where you win a small initial deal (land) with a new customer, then grow the account over time through upsells, cross-sells, and expanding to other teams or departments (expand).

Tips

  • Design products for natural expansion
  • Track expansion rate by account
  • Build customer success for expansion

Related Terms

EXPANSION REVENUENRRLTVSALES LED GROWTHARPU

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