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Churn Rate Calculator

Calculate your monthly customer churn rate

Churn Rate measures the percentage of customers who cancel their subscription each month. It's one of the most critical SaaS metrics - even small churn improvements can dramatically impact LTV and company valuation.

Your Data

customers
customers

Formula used:

Churn Rate = (Lost Customers / Starting Customers) × 100

Result

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SaaS Benchmarks

< 2%Excellent
2% - 5%Good
5% - 8%Concerning
> 8%Critical

Optimization Tips

  • B2B SaaS benchmark: < 5% monthly churn
  • B2C SaaS can have higher acceptable churn (5-7%)
  • Reducing churn by 1% can increase LTV by 30%+
  • Track cohort churn to identify problematic segments

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Related Metrics

LTVRetention RateNet Revenue RetentionCustomer Lifetime

How to Use This Calculator

Monthly Churn Rate is calculated by dividing the number of customers lost during the month by the number of customers at the start of the month, then multiplying by 100.

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