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CAC Calculator (Customer Acquisition Cost)

Calculate your customer acquisition cost

CAC (Customer Acquisition Cost) measures how much you spend on average to acquire a new customer. This metric is crucial to evaluate the efficiency of your marketing and sales efforts.

Your Data

$
$
customers

Formula used:

CAC = (Marketing Costs + Sales Costs) / New Customers

Result

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SaaS Benchmarks

< $50Excellent
$50 - $200Good
$200 - $500Average
> $500High

Optimization Tips

  • Content marketing reduces CAC in the long term
  • Automate repetitive sales tasks
  • Analyze CAC by channel to optimize the mix
  • Referrals typically have the lowest CAC

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Related Metrics

LTVLTV/CAC RatioPayback PeriodMRR

How to Use This Calculator

CAC is calculated by dividing the sum of all acquisition costs (marketing, sales, tools) by the number of new customers acquired in the same period.

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