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ARPU Calculator (Average Revenue Per User)

Calculate your average revenue per customer

ARPU (Average Revenue Per User) measures the average monthly revenue generated per customer. It's essential for understanding your pricing efficiency and identifying upsell opportunities.

Your Data

$
customers

Formula used:

ARPU = MRR / Number of Customers

Result

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SaaS Benchmarks

< $20Low (SMB)
$20 - $50SMB Tier
$50 - $200Mid-Market
> $200Enterprise

Optimization Tips

  • Higher ARPU = higher LTV and easier unit economics
  • Track ARPU trends to measure pricing power
  • Upselling existing customers increases ARPU efficiently
  • Segment ARPU by plan tier to optimize pricing

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Related Metrics

MRRLTVCustomer CountExpansion Revenue

How to Use This Calculator

ARPU is calculated by dividing your total Monthly Recurring Revenue by the number of active paying customers.

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