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Competitive Analysis Template

Complete framework to differentiate

Complete competitive analysis framework with positioning matrix, feature comparison, SWOT per competitor and differentiation strategy. Essential for any pitch.

Google Slides / Notion / Miro
8 slides + templates
Updated: December 2024
(4.6)

Ideal for:

Pitch deck preparationProduct strategy definitionPricing and positioningInvestor due diligenceStrategic planning

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What's included

2x2 Positioning Matrix

Visual template to position your startup vs competition on 2 strategic axes

Feature Comparison Table

Functional comparison grid with scoring and legend for presentation

SWOT Per Competitor

Strengths/weaknesses analysis of each major competitor with sources

Differentiation Strategy

Framework to define and communicate your unique competitive advantage

Detailed content

Slides Included

  • 1. Market overview
  • 2. Competitor identification (direct/indirect)
  • 3. 2x2 positioning matrix
  • 4. Feature comparison table
  • 5. Consolidated SWOT analysis
  • 6. Market pricing analysis
  • 7. Our unique differentiation
  • 8. Barriers to entry

Bonus Templates

  • Competitive intelligence template (Notion)
  • Threat assessment grid
  • Moat analysis framework
  • Competitive due diligence checklist
"The competitive analysis was the highlight of my pitch. VCs saw that I perfectly mastered my market."
J
Julie R.
CEO @ EdTech (Seed $900K)

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