The $2M Pricing Mistake
I know a founder who built a great product, got 500 users, and sold the company for $50K after 2 years. Why? He charged $9/month.
$9 × 500 = $4,500/month. Can't afford a single employee. Can't run ads. Can't survive.
Mistake #1: Price Too Low
The Fear
"Nobody will pay more than $10/month for this."
The Fix
Multiply your initial price by 3. Seriously. $15 → $49. $30 → $99.
📈 What happens when you 3x your price:
- ✅ 3x LTV (obviously)
- ✅ More serious clients (tire-kickers leave)
- ✅ Lower churn (invested users stay longer)
- ✅ Runway to survive and grow
Mistake #2: Single Pricing Tier
One price = one size fits none. The user who'd pay $99 pays $29. The user who wants basics pays $29 but churns because it's "too complex."
The Magic 3-Tier Structure
Starter
$19
80% of features
Pro ⭐
$49
95% of features
Enterprise
$199
100% + custom
Mistake #3: Wrong Feature Distribution
The 80/95/100 Rule:
- • Starter (80%): Enough value, but power users want more
- • Pro (95%): Almost everything, missing only enterprise features
- • Enterprise (100%): Everything + custom + SLA + SSO
💰 Get Your Pricing Strategy Right
CharliA analyzes your market and generates optimal pricing tiers.
Try CharliA Free →