The Useless Persona Problem
You've seen them: "Sophie, 32, Marketing Manager. Likes productivity tools. Uses Slack."
This tells you nothing actionable. You can't design a feature for "likes productivity tools."
The 3-Persona Rule
- • 1 persona = too narrow, miss opportunities
- • 3 personas = sweet spot, focused product
- • 5+ personas = dilution, bloatware, confused marketing
The 3 Buyer Types
👔 THE BUYER
Signs the check. Cares about ROI, budget, vendor risk. Often not the daily user.
📣 THE CHAMPION
Internal evangelist. Pushes for adoption. Wants quick wins to prove value to leadership.
⚡ THE POWER USER
Uses your product 8h/day. Wants productivity, shortcuts, integrations.
15 Sections Per Persona
- 1. Quote (verbatim from interviews)
- 2. Main tension (core problem)
- 3. Professional context (role, company size)
- 4. Friction points (HIGH/MEDIUM/LOW)
- 5. Motivations (tripartite: emotional, rational, social)
- 6. Magic moment (when they realize value)
- 7. Quantified impact (time saved, revenue gained)
- 8. Red flags (CRITICAL/HIGH/MEDIUM)
- 9. Linked solutions (features that solve their problems)
- 10-15. + 6 more contextual sections
👤 Generate Research-Backed Personas
CharliA creates 15-section personas in 75 seconds with Perplexity research.
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